Tuesday, September 23, 2008

Thickness and selling books

To help this, you want the retailer to "face out" your book: to turn it so that the cover faces the aisle instead of the spine. This is only possible if your book is thick enough to stand on its own. Thickness is also a psychological cue to the customer that convinces them that the book is complete and, therefore, the only book they need to buy.

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